Think with Google (TwG) is the source for insights, trends, and research in digital media and marketing. As the first copywriter on the team, I write marketing communications to introduce our audience to TwG brand content. I collaborate with designers, editors, content partners, and external agencies to package TwG—from daily social and emails to video content and event installations. 

Here’s a peek at some of my favorite work.

We created our first-ever print campaign for TwG. Ads were featured in Harvard Business Review, Fast Company, Advertising Age, and AdWeek with a reach of 3.8 million.

I worked with machine learning experts and distilled a one-hour presentation into a two-minute tutorial:

We worked with a department that has conducted over 250 experiments on how to make an unskippable ad. Here’s the secret sauce:

I worked on the messaging and planning of our Machine Learning for Marketers collateral and activation space where we took over the AMC Theater at Ad Week. It reached all 20K+ attendees. Our brand ad was also featured in the front cover of the event's official guidebook (directly opposite Governor Cuomo's welcome letter) - distributed to every AW attendee.